Feb16
This is the ad I’m referring to:
I totally get that some of the LGBTIQ community are a good market to advertise to, but this isn’t the greatest supportive message, in my humble opinion.
I feel pretty cynical about corporations doing pinkwashing in general – and ANZ has been called out before – but I don’t know much about what ANZ is doing in terms of wider systemic stuff around poverty, inequality, workers rights, racism (all of which effect LGBTIQ communities massively) so I can’t really comment about it. But… yeh… #holdtight didn’t do it for me.
Oohh this!!!! It’s just not always safe to do so and yeah put out the fire please don’t ask me to stand in it!
I wonder if the intent of these kinds of things is meant to have a broader effect- demonstrating to non-LGBTQ folk that community standards currently hold that LGBTQ people deserve safety and respect?
Yeh, I think so, but instead of framing examples of actions for non-LGBTQ people to do to help create safety, it’s putting the onus back LGBTQ people to do the vulnerable thing in an unsafe society.